TurboAgency Google Ads

Was PRIMARY (every page load = "conversion"). Now primaryForGoal: false. Google no longer optimizes bids to drive login page views.

Was PRIMARY (every checkout page view = "conversion"). Now primaryForGoal: false.

Was uncapped (Maximize Conversion Value with no target). Now targetRoas: 2.0. Algorithm self-limits to bids that predict 2x return. This is why daily spend dropped from $583/day peak to ~$44-$539/day range.

All pages now serve index, follow, max-snippet:-1 to Googlebot instead of "noindex, nofollow" + "Not Available In Your Region." Verified on homepage, /pricing, and /platform/google-ads-ai. GTM, GA4, and Meta Pixel all loading. This is the single biggest fix. QS should improve from 1/10 to 5-7/10 within 24-72 hours as Google re-crawls.

Verified: Status = ENABLED. Bidding = Maximize Conversions (no tROAS cap). $1,524 spent on 12,989 clicks (avg $0.12 CPC). 25.3% invalid click rate on Mobile Search Partners (3,425 invalid clicks). Identical asset group to GoMega PMax — same headlines, descriptions, images. 77% of spend went to Search Partners mobile junk. Today (May 10): $0.00 spent, 4 impressions — it's naturally dying because the algorithm can't find conversions to maximize. But it's still ENABLED and could ramp back up at any time.

Why fix: It's an identical clone of your winning campaign (GoMega PMax) that cannibalizes budget and sends it to bot farms. Risk of re-ramping is real.
Confidence: 100% — zero conversions on $1,524 is mathematically certain waste.
Fix: Pause it. Takes 5 seconds via API.

Verified: primaryForGoal: true, defaultValue: 499, countingType: MANY_PER_CLICK. This means Google values a free trial signup the same as an actual $499 purchase. When the algorithm chooses between showing an ad to someone likely to sign up for a free trial vs someone likely to buy — it treats them equally. Free trials should be valued at $0-$50 (most won't convert). MANY_PER_CLICK means if someone refreshes the signup page, it counts again.

Why fix: The algorithm can't distinguish between a free trial and a real purchase when both are worth $499.
Confidence: 95% — standard Google Ads best practice. The 5% uncertainty is whether Free Trial Signup has ever actually fired (it may be dead code like the other 4 purchase actions).
Fix: Change default value to $50, counting to ONE_PER_CLICK. Or if it's never fired, set to SECONDARY.

Verified: 30 keywords, ALL BROAD match. Zero negative keywords. Search Partners OFF (good — someone already fixed this). Last 7 days: $32 spent on 46 clicks. Top wasting search terms this week: "seo with ai" ($32, 46 clicks), "ai video ads" ($13, 24 clicks), "video marketing ai" ($8, 15 clicks), "video ai ads" ($5, 10 clicks). 85% of search term spend is on video/SEO terms — not marketing platform buyers.

Why fix: BROAD match on "AI content creation platform" matches to "ai video ads" — someone making video ads, not buying a marketing platform. PHRASE match would restrict to closer variants.
Confidence: 95% — the search term data proves BROAD is matching to irrelevant queries. The 5% is that some "seo with ai" searchers might be interested in an all-in-one platform.
Fix: Change keywords to PHRASE match. Add 20+ negatives for confirmed waste (video, ugc, make, free, crm, dynamics).

Verified: Bidding = TARGET_IMPRESSION_SHARE. Search Partners OFF (good). $345 spent on 734 clicks since launch. Impression share: 29.4% (losing 62.7% to rank, 7.8% to budget). Last 7 days keywords: "ai marketing platform comparison" ($34, 28 clicks), "ai marketing software reviews" ($22, 16 clicks), "best marketing ai tools" ($8, 5 clicks).

The problem: Target Impression Share tells Google "show my ad X% of the time" regardless of whether the click is likely to convert. It's a visibility strategy, not a conversion strategy. With $345 spent and 0 conversions, it's optimizing for showing up, not for selling.

Counter-argument (why I'm only 85% confident): The search terms ARE relevant ("ai marketing platform comparison", "best marketing ai tools"). These are real potential buyers. The issue might not be the bidding strategy — it might be that the landing page wasn't converting (QS 1/10 until today's fix). Now that Googlebot can see the real site, QS should improve, CPCs should drop, and these same keywords might start converting. Switching to Maximize Conversions without enough conversion data could cause the algorithm to bid too low and get zero traffic.

Confidence: 85% — TIS is wrong for a conversion campaign, but switching NOW (before QS improves) risks losing the one Search campaign that's reaching real comparison shoppers. Wait 7 days after QS improves, then switch.
Fix: WAIT 7 days → then switch to Maximize Conversions.

Verified (last 7 days): "seo with ai" $32 (Turbo General — SEO tool seekers, not platform buyers), "ai video ads" $13 (video creators), "video marketing ai" $8 (video marketers), "video ai ads" $5, "best marketing ai tools" $8 (GoMega Conquesting — actually relevant!), "marketmuse competitors" $7.5 (relevant — competitor comparison shopper), "ai tools for marketing automation" $6 (relevant).

RE-ASSESSMENT: After looking at this fresh, NOT all search terms are waste. "best marketing ai tools", "marketmuse competitors", "ai tools for marketing automation" are EXACTLY the right audience. The waste is concentrated in Turbo General (video/SEO terms) — NOT in GoMega Conquesting. GoMega Conquesting search terms are actually GOOD.

Confidence: 90% — video/UGC terms are confirmed waste. Some "seo with ai" searches might be relevant since TurboAgency offers SEO tools.
Fix: Add negatives for: "video", "ugc", "make ugc", "video ads", "video marketing" on Turbo General. Do NOT add negatives for SEO or marketing automation terms (TurboAgency offers those services).

Verified: Only "Turboagency.io (web) purchase" (GA4 import) has ever fired (2 conversions). "Purchase" (WEBPAGE), "Purchase - Subscription" (WEBPAGE), and "Purchase - Straight Sale No Subs" (UPLOAD) are all PRIMARY but have ZERO conversions ever. They exist as goals the algorithm tries to optimize for, but they produce no data signal.

Counter-argument (why I'm 80% not 100%): If these actions are properly tagged and WILL fire when someone buys through a different path (e.g., direct Shopify purchase vs GA4-tracked purchase), making them SECONDARY would mean Google ignores those purchases in its bidding. If a purchase fires through the WEBPAGE pixel but not through GA4, you'd miss it.

Confidence: 80% — they should likely be SECONDARY since they've never fired, but verify with a test purchase first to confirm only the GA4 action fires.
Fix: Do a test purchase → see which actions fire → keep only the ones that fire as PRIMARY.

Verified: Competitor Conquesting (paused): 31% invalid on both Mobile and Desktop Search. AI Marketing Tools (paused): 38% invalid Mobile, 50% invalid Desktop. General PMax Mobile Search Partners: 25.3% invalid. These are GOOGLE-DETECTED invalids — the actual fraud rate is likely higher.

Counter-argument: Google already refunds invalid clicks automatically. The 31-50% you see in the API are clicks Google CAUGHT and already credited back. ClickCease/Lunio would catch ADDITIONAL fraud Google misses — but at $50-100/mo, is that worth it when the entire account is spending $500-600/day? At 10% additional fraud on $500/day = $50/day saved → $1,500/mo savings vs $100/mo tool cost = clear ROI.

Confidence: 85% — click fraud is real and measurable, but Google already handles the detected portion. Third-party protection adds incremental value.
Fix: Get ClickCease ($50-100/mo). Clear ROI at current spend levels.

Verified: AI Marketing Tools ($297 spent), Competitor Conquesting ($359 spent), Affordable Marketing ($172 spent) — ALL have Search Partners OFF, PHRASE/EXACT match keywords, and segmented ad groups. These are the BEST-structured campaigns in the account. They were paused during the early audit.

Why re-enable: Now that Googlebot can see the real site (QS fix), these campaigns should perform significantly better than before. Their keywords are relevant, their networks are clean, and their match types are tight.

Counter-argument: They spent $828 combined with zero conversions before being paused. QS was 1/10 then — but it's unclear how fast QS will improve. Re-enabling immediately might burn money during the QS recovery window.

Confidence: 75% — the infrastructure is good, but wait 7 days for QS to improve before re-enabling. Monitor QS daily via the UI.
Fix: Wait 7 days → check QS → re-enable at $50/day each.

Verified daily trend:
May 5: $44 / 0 conv
May 6: $389 / 0 conv
May 7: $449 / 1 conv ($899)
May 8: $477 / 1 conv ($1,299)
May 9: $515 / 0 conv
May 10: $539 / 0 conv (today)

2 sales in 6 days on $2,413 = 91% ROAS. The tROAS 200% cap should theoretically prevent spend when predicted ROAS is below 200%, but PMax is still spending $500+/day with no conversions for 2 days straight.

Counter-argument: PMax needs time to learn. 2 sales in 6 days is a tiny sample. The algorithm is still exploring. The tROAS cap will naturally throttle spend if conversions don't come — we can already see this happening (May 5 was only $44). Give it 14 more days.

Confidence: 70% — the campaign IS the only converter and the tROAS IS set. But $500+/day with 0 conversions for 2+ days is concerning. Monitor closely.
Fix: Monitor daily. If 7 consecutive days with 0 conversions, reduce budget from $100/day to $50/day.

Verified: TARGET_CPV bidding, YouTube network. 126K impressions, 129 clicks ($4.84 CPC). Zero conversions. This is a brand awareness campaign — it's not designed to convert directly. It shows video ads on YouTube to build familiarity.

Counter-argument: Brand awareness has unmeasurable value. Some of those 126K impressions might turn into branded searches later. Both actual sales came from people who searched for "gomega" — they were already comparison shopping. Video ads build the awareness that drives comparison shopping.

Confidence: 60% — at $624 on 0 direct conversions, the ROI is unclear. But brand awareness campaigns shouldn't be judged on direct conversions. Keep at low budget ($25/day) or pause if budget is tight.
Fix: Reduce to $25/day or pause. Low priority.

Verified (last 7 days):
GoMega Conquesting: 29.4% IS, 62.7% lost to rank, 7.8% lost to budget
Turbo General: 10.0% IS, 49.0% lost to rank, 46.0% lost to budget

This should self-correct. The Googlebot fix (issue #4) was the root cause of QS 1/10 which caused the rank losses. As Google re-crawls and re-evaluates the landing page over the next 24-72 hours, QS should improve → ad rank improves → impression share increases → CPCs decrease. No manual intervention needed — this fixes itself once QS recovers.

Confidence: 85% — standard QS → rank relationship. The 15% uncertainty is how long Google takes to recrawl and recompute QS.
Fix: Wait 3-7 days. Monitor impression share daily.